The ultimate guide to human-centered design Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, pull, or whether to push, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.
The Design of Everyday Things: Revised and Expanded Edition #ad - The goal: guide the user effortlessly to the right action on the right control at the right time. The design of everyday things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.
Emotional Design: Why We Love or Hate Everyday ThingsBasic Books #ad - Why attractive things work better and other crucial insights into human-centered designEmotions are inseparable from how we humans think, choose, and act. In the design of everyday things, norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
In emotional design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In this book, showing that successful design must incorporate not just what users need, to our behavioral choices, he takes his thinking several steps farther, but must address our minds by attending to our visceral reactions, and to the stories we want the things in our lives to tell others about ourselves.
Emotional Design: Why We Love or Hate Everyday Things #ad - Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better.
Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
100 Things Every Designer Needs to Know About People Voices That MatterNew Riders #ad - This book combines real science and research with practical examples to deliver a guide every designer needs. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. We design to elicit responses from people.
Learn to increase the effectiveness, and usability of your own design projects by finding the answers to questions such as: what grabs and holds attention on a page or screen? What makes memories stick? What is more important, conversion rates, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
100 Things Every Designer Needs to Know About People Voices That Matter #ad - With it you’ll be able to design more intuitive and engaging work for print, and products that matches the way people think, websites, work, applications, and play. We want them to buy something, read more, or take action of some kind.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability Voices That MatterNew Riders #ad - And it’s still short, profusely illustrated…and best of all–fun to read. Since don’t make me think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability Voices That Matter #ad - Jeffrey zeldman, author of Designing with Web Standards . Now steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.
Hooked: How to Build Habit-Forming ProductsPortfolio #ad - He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Actionable steps for building products people love. Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Through consecutive “hook cycles, ” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. Hooked is written for product managers, start-up founders, marketers, designers, and anyone who seeks to understand how products influence our behavior.
Hooked: How to Build Habit-Forming Products #ad - Eyal provides readers with:• Practical insights to create user habits that stick. Revised and updated, featuring a new case studyhow do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions and many more by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through DesignRockport Publishers #ad - From the "80/20” rule to chunking, and from self-similarity to storytelling, from baby-face bias to Occam's razor, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, architects, engineers, and students who seek to broaden and improve their design expertise.
Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design #ad - Universal principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines.
Living with Complexity The MIT PressThe MIT Press #ad - Complexity is good. Good design can tame complexity. Norman gives us a crash course in the virtues of complexity. Designers have to produce things that tame complexity. Why we don't really want simplicity, and how we can learn to live with complexity. If only today's technology were simpler! It's the universal lament, but it's wrong.
Bad design complicates things unnecessarily and confuses us. Simplicity is misleading. It's not complexity that's the problem, it's bad design. But we too have to do our part: we have to take the time to learn the structure and practice the skills. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives.
Living with Complexity The MIT Press #ad - The good life is complex, sensible, rich, and rewarding—but only if it is understandable, and meaningful. This is how we mastered reading and writing, driving a car, and playing sports, and this is how we can master our complex tools.
About Face: The Essentials of Interaction DesignWiley #ad - The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account.
New information includes discussions on mobile apps, screen size considerations, touch interfaces, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success.
About Face: The Essentials of Interaction Design #ad - Updated information includes: contemporary interface, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, interaction, essential resource.
Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five DaysSimon & Schuster #ad - Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. He joined braden kowitz and john zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, from small startups to Fortune 100s, Sprint is a book for teams of any size, from teachers to nonprofits. A must read for entrepreneurs of all stripes. Eric ries, a unique five-day process for solving tough problems, author of The Lean Startup From three partners at Google Ventures, proven at more than a hundred companies.
Entrepreneurs and leaders face big questions every day: what’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the sprint.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days #ad - Designer jake knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. New york times bestseller wall street journal bestseller “sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization.
It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
The Elements of User Experience: User-Centered Design for the Web and Beyond 2nd Edition Voices That MatterNew Riders #ad - With so many issues involved—usability, brand identity, information architecture, interaction design— creating the user experience can be overwhelmingly complex. You must also fulfill your strategic objectives while meeting the needs of your users. From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice.
Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it. Successful interaction design requires more than just creating clean code and sharp graphics. Now, in this updated, jesse james garrett has refined his thinking about the Web, expanded, and full-color new edition, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.
The Elements of User Experience: User-Centered Design for the Web and Beyond 2nd Edition Voices That Matter #ad - Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design. This new edition of the elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques.
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems Voices That MatterNew Riders #ad - But with a typical price tag of $5, 000 to $10, 000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to don't make me think: a common sense Approach to Web Usability, Steve Krug spells out a streamlined approach to usability testing that anyone can easily apply to their own Web site, application, or other product.
. As he said in don't make Me Think, "It's not rocket surgery". Using practical advice, that's all we ask", from a sketch on a napkin to a fully-functioning web site or application keep your focus on finding the most important problems because no one has the time or resources to fix them all Fix the problems that you find, plenty of illustrations, and his trademark humor, Rocket Surgery makes it realistic for teams to test early and often, Steve explains how to: Test any design, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials "A morning a month, catching problems while it's still easy to fix them.
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems Voices That Matter #ad - Rocket surgery made easy adds demonstration videos to the proven mix of clear writing, witty illustrations, before-and-after examples, and practical advice that made Don't Make Me Think so popular. It's been known for years that usability testing can dramatically improve products.